Buub was founded in Dubai by Reena Chavda. Through her own personal wants and needs she longed for a solution to be able to wear plunging necklines and backless outfits without ugly bras on show. After trying many of the other ‘solutions’ on the market and feeling very disheartened, Reena decided to develop her own range of tapes. For many years Reena, with her DD bust, struggled to wear clothes she saw her friends wearing so easily. She wanted to create a product that could allow women, of all shapes and sizes, to discreetly feel secure and confident.