Asta Resort is an Australian resort wear brand, founded in 2021 by Helena Ammitzboell. The brand blends artisanal craftsmanship, retro glamour, and a love for travel, fashion, food, and art. Inspired by her Danish heritage and European sun-soaked memories, Ammitzboell's brand has rapidly gained a global following, becoming known for its unique designs and partnerships with artisans in India, Italy, and Portugal.
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